MultiProof brand transition timeframe

Last updated: 2 March 2023

Rollout of new branding for MultiProof

From 28 April 2023, new branding is being rolled out for the MultiProof scheme.

As a result, MBIE has made small changes to how MultiProof certificates look. The key change is that the document that will be issued will be called an 'approval' rather than a 'certificate' The purpose of this change is to better align with the wording of the legislation that allows MBIE to issue MultiProof approvals.

This will not change how Multiproof is used by building consent authorities. By calling the document an 'approval,' it provides much needed clarity to users, including building consent authorities, on the difference between MultiProof approval and a CodeMark or BuiltReady certificate.

The brand and imagery requirements will be made public and published before the transition period begins on 28 April 2023 to allow scheme participants time to prepare for the new requirements. MBIE will also produce some guidance on the transition arrangements and the new brand imagery.

Transition timeline

Transition Phase	Start date	End date	Detail
Preparation	February 2023	Mid-April 2023	During this time, MBIE will be in touch with approval holders and building consent authorities about the brand transition. This time period will allow scheme participants to get ready for the transition to the new brand. MBIE will communicate with approval holders to provide brand imagery and brand requirements. This will be to provide more context and information about the correct use of the new MultiProof brand, as well as to answer any questions that may arise before the launch.
Launch	28 April 2023	28 April 2023	MBIE will begin using a new MultiProof approval for all approvals issued from this date (28 April 2023). This launch date marks the beginning of when MultiProof approval holders can begin using the new brand.
Transition period	28 April 2023	1 Sept 2024	The transition phase will give approval holders enough time to update their branding on their website and associated marketing materials. If you have an existing MultiProof approval, MBIE will transition all existing approvals issued before 28 April 2023 during this time. MBIE will communicate with current approval holders on how this transition will affect them.

Transition Phase

Start date

End date

Detail

Preparation

February 2023

Mid-April 2023

During this time, MBIE will be in touch with approval holders and building consent authorities about the brand transition.

This time period will allow scheme participants to get ready for the transition to the new brand. MBIE will communicate with approval holders to provide brand imagery and brand requirements.

This will be to provide more context and information about the correct use of the new MultiProof brand, as well as to answer any questions that may arise before the launch.

Launch

28 April 2023

MBIE will begin using a new MultiProof approval for all approvals issued from this date (28 April 2023).

This launch date marks the beginning of when MultiProof approval holders can begin using the new brand.

Transition period

28 April 2023

1 Sept 2024

The transition phase will give approval holders enough time to update their branding on their website and associated marketing materials.

If you have an existing MultiProof approval, MBIE will transition all existing approvals issued before 28 April 2023 during this time. MBIE will communicate with current approval holders on how this transition will affect them.

Transition timeline

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